Page 2 - Digital Catalogue

Helping P eople Liv e

Bett er , Healthier Liv es

Amway India is one of the leading FMCG direct selling companies Amway India’s 23-year strong journey has been underpinned
which manufactures and sells over 140 distinctive quality consumer with our continued endeavor to deliver world-class products

products in the nutrition, beauty, personal care, home and consumer through our greatest asset, our direct selling partners and consumers.
durables categories. These products are exclusively sold by Amway
direct selling partners through online and o ine channels. Aligning with Amway’s 10-year vision of unleashing the power of
entrepreneurship through social commerce, we are gearing up for our next
phase of growth. As lifestyle preferences and consumer purchase behavior
With more than 60 years of rich legacy, Amway, a USD 8.9 billion changed over the past few years, we have witnessed the rise of the gig

company has presence in more than 100 countries. Our global family economy, growing health-conscious consumers and emerging online
of more than 500 scientists, engineers and technicians work with communities of people sharing similar passion and interest. We are leveraging

leading universities, science institutes, and advisory boards to these trends to drive innovations across products and experiences to meet the
conduct world-class research and product development. Amway’s ever-evolving needs of our consumers.
Nutrilite is the only global vitamin and dietary supplement brand to

grow, harvest and process plants on their own certified organic Now, in the wake of the current global health crisis and with self-care
farms**. Nutrilite owns nearly 6,000 acres of organic farmlands in becoming the new essential, our strategy has proved to be more relevant than

Washington, Brazil and Mexico. The plant concentrates which go into ever as we witness a fundamental change in consumer behavior. Our focus lies
Nutrilite come from these Nutrilite Certified farms. in strengthening nutrition, home hygiene and personal hygiene portfolio of
products such as Nutrilite All Plant Protein, Nutrilite Daily, Nutrilite Vitamin C

In India, the company has 14 NutriCert farms in 6 locations spread Cherry Plus, Chyawanprash by Nutrilite, Nutrilite Tulsi, Nutrilite Vasaka,
across five states from where the ingredients are sourced. Mulethi & Surasa, Nutrilite Ashwagandha amongst others under
the nutrition category, hand wash, soap, oral care products

**Source Euromonitor International Limited; www.euromonitor.com/amway-claims in personal care category, Pursue Disinfectant Cleaner

under the home hygiene category. As consumers make time
for self-care through skincare regimes at home, we are also
boosting our beauty category with new innovations in the
Artistry range. The upcoming product innovations will reflect,

Nutrilite and Artistry, two of the most trusted Amway brands coming
together to o er the best of science and the best of nature. Artistry is
India’s #1 premium skincare brand*. We will continue to invest in research

& development of new products while bolstering our infrastructure and
digital capabilities to facilitate enhanced consumer interface and experience.

The fast-growing millennial population today is not only thinking of
innovative products but also considering alternate career opportunities.
These gigsters are agile, proactive, well-informed, and health-conscious, an

idealistic generation that can be excellent brand ambassadors for us. At
Amway, many of our direct sellers have built vibrant social communities,
delivering personalized product experiences by integrating their o ine
connection to the online network. We have introduced first- of-its-kind
Artistry Virtual Beauty App, redefining the shopping experience for both our

direct sellers and consumers. This augmented reality app allows women to
virtually try on make-up products and get skincare recommendations.

To my mind, this wave of digitization is the biggest opportunity, and we look
forward to fast track our digital transformation to keep pace with the
evolving consumer requirements. Hence, to stay relevant to the new and

emerging consumer, in an increasingly online world, we have already begun
the process of integrating o ine-to-online (O2O) to increase better
accessibility. As we move forward, both o ine and online platform will form

the key components of Amway India’s future strategy with tremendous focus
on online, guided by consumer trends and behavior.

Thereby, we promise to stay committed to our direct sellers and consumers
with the solepurpose of helping people live better, healthier lives.

Stay safe, Stay healthy!

Anshu Budhraja