Page 5 - Digital Catalogue
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with  our continued endeavor to deliver world-class products
                                                                                                                                       through our greatest asset, our direct sellers and consumers.
                                                                                                                                   Aligning with Amway’s 10-year vision of unleashing the power of
                                                                                                                                 entrepreneurship through social commerce, we are gearing up for our next
                                                                                                                                 phase of growth. As lifestyle preferences and consumer purchase behavior
                                                                                                                                 changed over the past few years, we have witnessed the rise of the gig
                                                                                                                                 economy,  growing  health-conscious  consumers  and  emerging  online
                                                                                                                                 communities of people sharing similar passion and interest. We are leveraging
                                                                                                                                 these trends to drive innovations across products and experiences to meet the
                                                                                                                                 ever-evolving needs of our consumers.
                                                                                                                                 Now, in the wake of the current global health crisis and with self-care
                                                                                                                                 becoming the new essential, our strategy has proved to be more relevant than
                                                                                                                                 ever as we witness a fundamental change in consumer behavior. Our focus lies
                                                                                                                                 in strengthening nutrition, home hygiene and personal hygiene portfolio of
                                                                                                                                 products such as Nutrilite All Plant Protein, Nutrilite Daily, Nutrilite Vitamin C
                                                                                                                                 Cherry Plus, Chyawanprash by Nutrilite, Nutrilite Tulsi, Nutrilite Vasaka,
                                                                                                                                 Mulethi & Surasa, Nutrilite Ashwagandha amongst others under
                                                                                                                                 the nutrition category, hand wash, soap, oral care products
                                                                                                                                 in personal care category, Pursue Disinfectant Cleaner
             under the home hygiene category. As consumers make time                                                                       Amway India’s 23-year strong journey has been underpinned
           for self-care through skincare regimes at home, we are also
           boosting our beauty category with new innovations in the
          Artistry range. The upcoming product innovations will reflect,
       Nutrilite and Artistry, two of the most trusted Amway brands coming
      together to o er the best of science and the best of nature. Artistry is
     India’s #1 premium skincare brand*. We will continue to invest in research
 &  development  of  new  products  while  bolstering  our  infrastructure and
 digital capabilities to facilitate enhanced consumer interface and experience.

 The  fast-growing  millennial  population  today  is  not  only  thinking  of
 innovative  products  but  also  considering alternate  career  opportunities.   Amway’s State-of-the-Art
 These gigsters are agile, proactive, well-informed, and health-conscious, an
 idealistic generation that can be excellent brand ambassadors for us. At   Manufacturing Plant in Madurai
 Amway, many of our direct sellers have built vibrant social communities,
 delivering personalized product experiences by integrating their o ine   Amway’s first manufacturing facility in India is located at Nilakottai in the Dindigul district of
 connection  to  the  online  network.  We  have  introduced  first-  of-its-kind   Tamil  Nadu.  In  line  with  our  commitment  to  ‘Make  in  India’,  India  is  one  of  two  key  global
    manufacturing hubs for Amway, along with China, in addition to the company’s U.S. based
 Artistry Virtual Beauty App, redefining the shopping experience for both our   manufacturing operations. Amway has invested more than 30% of USD 335 million, allocated
 direct sellers and consumers. This augmented reality app allows women to   for global expansion, in India. The company is exploring a state-of-the-art R&D laboratory for
 virtually try on make-up products and get skincare recommendations.  the facility, which will be a significant value addition in Amway’s global supply chain. In line with
    the philosophy of the Indian government, this facility is designed as per the most stringent
    environmental and quality standards by following the best available sustainable and energy
 To my mind, this wave of digitization is the biggest opportunity, and we look   e ciency practices. Most of the products sold by Amway in India are being made in India.
 forward to fast track our digital transformation to keep pace with the

 evolving consumer requirements. Hence, to stay relevant to the new and   Highlights of the manufacturing facility
 emerging consumer, in an increasingly online world, we have already begun   The plant has one of the biggest roof-top solar plants in Tamil Nadu, and the company is
    targeting to conserve 30-50,000 cubic meters of rainwater every year. Amway manufacturing
 the process of  integrating o ine-to-online (O2O) to increase  better   facility has won the prestigious LEED Gold Certification from the U.S. Green Building Council for

 accessibility. As we move forward, both o ine and online platform will form   being one of the most environment friendly and sustainable facilities in the country. This plant
 the key components of Amway India’s future strategy with tremendous focus   is amongst the few manufacturing plants in the country with a Zero Discharge Waste Facility.
 on online, guided by consumer trends and behavior.   All  in  all,  the  world-class  green  manufacturing facility  is  designed  to  achieve energy
    optimization and operational e ciency.


 Thereby, we promise to stay committed to our direct sellers and consumers   Amway India follows best-in-class good manufacturing practices (GMP) at its manufacturing
 with the solepurpose of helping people live better, healthier lives.  facility. We use a stringent quality control process to ensure top quality products. The plant is
    equipped to maintain air and water quality  to create a conducive environment which ensures
    product safety and e cacy. Throughout the product cycle, there is zero direct human contact.
 Stay safe, Stay healthy!  The integrated quality assurance approach helps in controlling and eliminating contaminants
    and particulate matter, making sure we deliver world-class products.

 Anshu Budhraja  Amway  India  supports a comprehensive CSR  program around the manufacturing  plant
    covering a gamut of initiatives such as an extensive water conservation project and a village
    healthcare program. While the former is focused on improving the groundwater level in seven
    villages in the Dindigul district, the latter aims to provide quality healthcare to the people living
    in and around the manufacturing facility. Under this project, over 350 free medical camps have
    been conducted across 26 villages, benefiting over 1 lakh villagers in the district. Additionally,
    the company has set up three telemedicine centers in the district to ensure consistent
    healthcare support to the villagers. These centers are providing free medical treatment to more
    than 1,500 patients every month.

                           Air quality as per ISO class 100000 standard and water quality as per the injectable standards
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