Page 5 - Digital Catalogue
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with our continued endeavor to deliver world-class products
through our greatest asset, our direct sellers and consumers.
Aligning with Amway’s 10-year vision of unleashing the power of
entrepreneurship through social commerce, we are gearing up for our next
phase of growth. As lifestyle preferences and consumer purchase behavior
changed over the past few years, we have witnessed the rise of the gig
economy, growing health-conscious consumers and emerging online
communities of people sharing similar passion and interest. We are leveraging
these trends to drive innovations across products and experiences to meet the
ever-evolving needs of our consumers.
Now, in the wake of the current global health crisis and with self-care
becoming the new essential, our strategy has proved to be more relevant than
ever as we witness a fundamental change in consumer behavior. Our focus lies
in strengthening nutrition, home hygiene and personal hygiene portfolio of
products such as Nutrilite All Plant Protein, Nutrilite Daily, Nutrilite Vitamin C
Cherry Plus, Chyawanprash by Nutrilite, Nutrilite Tulsi, Nutrilite Vasaka,
Mulethi & Surasa, Nutrilite Ashwagandha amongst others under
the nutrition category, hand wash, soap, oral care products
in personal care category, Pursue Disinfectant Cleaner
under the home hygiene category. As consumers make time Amway India’s 23-year strong journey has been underpinned
for self-care through skincare regimes at home, we are also
boosting our beauty category with new innovations in the
Artistry range. The upcoming product innovations will reflect,
Nutrilite and Artistry, two of the most trusted Amway brands coming
together to o er the best of science and the best of nature. Artistry is
India’s #1 premium skincare brand*. We will continue to invest in research
& development of new products while bolstering our infrastructure and
digital capabilities to facilitate enhanced consumer interface and experience.
The fast-growing millennial population today is not only thinking of
innovative products but also considering alternate career opportunities. Amway’s State-of-the-Art
These gigsters are agile, proactive, well-informed, and health-conscious, an
idealistic generation that can be excellent brand ambassadors for us. At Manufacturing Plant in Madurai
Amway, many of our direct sellers have built vibrant social communities,
delivering personalized product experiences by integrating their o ine Amway’s first manufacturing facility in India is located at Nilakottai in the Dindigul district of
connection to the online network. We have introduced first- of-its-kind Tamil Nadu. In line with our commitment to ‘Make in India’, India is one of two key global
manufacturing hubs for Amway, along with China, in addition to the company’s U.S. based
Artistry Virtual Beauty App, redefining the shopping experience for both our manufacturing operations. Amway has invested more than 30% of USD 335 million, allocated
direct sellers and consumers. This augmented reality app allows women to for global expansion, in India. The company is exploring a state-of-the-art R&D laboratory for
virtually try on make-up products and get skincare recommendations. the facility, which will be a significant value addition in Amway’s global supply chain. In line with
the philosophy of the Indian government, this facility is designed as per the most stringent
environmental and quality standards by following the best available sustainable and energy
To my mind, this wave of digitization is the biggest opportunity, and we look e ciency practices. Most of the products sold by Amway in India are being made in India.
forward to fast track our digital transformation to keep pace with the
evolving consumer requirements. Hence, to stay relevant to the new and Highlights of the manufacturing facility
emerging consumer, in an increasingly online world, we have already begun The plant has one of the biggest roof-top solar plants in Tamil Nadu, and the company is
targeting to conserve 30-50,000 cubic meters of rainwater every year. Amway manufacturing
the process of integrating o ine-to-online (O2O) to increase better facility has won the prestigious LEED Gold Certification from the U.S. Green Building Council for
accessibility. As we move forward, both o ine and online platform will form being one of the most environment friendly and sustainable facilities in the country. This plant
the key components of Amway India’s future strategy with tremendous focus is amongst the few manufacturing plants in the country with a Zero Discharge Waste Facility.
on online, guided by consumer trends and behavior. All in all, the world-class green manufacturing facility is designed to achieve energy
optimization and operational e ciency.
Thereby, we promise to stay committed to our direct sellers and consumers Amway India follows best-in-class good manufacturing practices (GMP) at its manufacturing
with the solepurpose of helping people live better, healthier lives. facility. We use a stringent quality control process to ensure top quality products. The plant is
equipped to maintain air and water quality to create a conducive environment which ensures
product safety and e cacy. Throughout the product cycle, there is zero direct human contact.
Stay safe, Stay healthy! The integrated quality assurance approach helps in controlling and eliminating contaminants
and particulate matter, making sure we deliver world-class products.
Anshu Budhraja Amway India supports a comprehensive CSR program around the manufacturing plant
covering a gamut of initiatives such as an extensive water conservation project and a village
healthcare program. While the former is focused on improving the groundwater level in seven
villages in the Dindigul district, the latter aims to provide quality healthcare to the people living
in and around the manufacturing facility. Under this project, over 350 free medical camps have
been conducted across 26 villages, benefiting over 1 lakh villagers in the district. Additionally,
the company has set up three telemedicine centers in the district to ensure consistent
healthcare support to the villagers. These centers are providing free medical treatment to more
than 1,500 patients every month.
Air quality as per ISO class 100000 standard and water quality as per the injectable standards