Page 4 - Digital Catalogue

with our continued endeavor to deliver world-class products
through our greatest asset, our direct sellers and consumers.
Aligning with Amway’s 10-year vision of unleashing the power of
entrepreneurship through social commerce, we are gearing up for our next
phase of growth. As lifestyle preferences and consumer purchase behavior
changed over the past few years, we have witnessed the rise of the gig
economy, growing health-conscious consumers and emerging online
communities of people sharing similar passion and interest. We are leveraging
these trends to drive innovations across products and experiences to meet the
ever-evolving needs of our consumers.
Now, in the wake of the current global health crisis and with self-care
becoming the new essential, our strategy has proved to be more relevant than
ever as we witness a fundamental change in consumer behavior. Our focus lies
in strengthening nutrition, home hygiene and personal hygiene portfolio of
products such as Nutrilite All Plant Protein, Nutrilite Daily, Nutrilite Vitamin C
Cherry Plus, Chyawanprash by Nutrilite, Nutrilite Tulsi, Nutrilite Vasaka,
Mulethi & Surasa, Nutrilite Ashwagandha amongst others under
the nutrition category, hand wash, soap, oral care products
in personal care category, Pursue Disinfectant Cleaner
under the home hygiene category. As consumers make time Amway India’s 23-year strong journey has been underpinned
for self-care through skincare regimes at home, we are also
boosting our beauty category with new innovations in the
Artistry range. The upcoming product innovations will reflect,
Nutrilite and Artistry, two of the most trusted Amway brands coming
together to o er the best of science and the best of nature. Artistry is
India’s #1 premium skincare brand*. We will continue to invest in research
& development of new products while bolstering our infrastructure and
digital capabilities to facilitate enhanced consumer interface and experience.

The fast-growing millennial population today is not only thinking of
innovative products but also considering alternate career opportunities.
These gigsters are agile, proactive, well-informed, and health-conscious, an
idealistic generation that can be excellent brand ambassadors for us. At
Amway, many of our direct sellers have built vibrant social communities,
delivering personalized product experiences by integrating their o ine
connection to the online network. We have introduced first- of-its-kind

Artistry Virtual Beauty App, redefining the shopping experience for both our
direct sellers and consumers. This augmented reality app allows women to
virtually try on make-up products and get skincare recommendations.

To my mind, this wave of digitization is the biggest opportunity, and we look
forward to fast track our digital transformation to keep pace with the

evolving consumer requirements. Hence, to stay relevant to the new and
emerging consumer, in an increasingly online world, we have already begun
the process of integrating o ine-to-online (O2O) to increase better

accessibility. As we move forward, both o ine and online platform will form
the key components of Amway India’s future strategy with tremendous focus
on online, guided by consumer trends and behavior.

Thereby, we promise to stay committed to our direct sellers and consumers
with the solepurpose of helping people live better, healthier lives.

Stay safe, Stay healthy!

Anshu Budhraja

*Source Euromonitor International Limited, Beauty and Personal Care 2020 edition,
Premium Skincare category definition, retail value RSP, 2019 data.